Why product data can hold back ecommerce before ad spend does
More budget cannot fix every Shopping problem. Weak product data can limit relevance, coverage and operational control before a campaign even starts.
Read insight →INSIGHTS
Digital thinking that helps you make better decisions.
What I Check When an Ecommerce Store Has Traffic but Sales Have Stalled
I do not jump straight to a redesign. I work through discovery, category pages, product choice, product data, trust and checkout in that order.
Read insight →Shopify Is a Platform. It Is Not an Ecommerce Strategy.
I like Shopify for many businesses, but choosing it does not answer how customers will discover products, trust them, buy them or come back.
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