FifteenFold / The thinking behind the work

The experience behind your website.

Work directly with a digital expert with 20+ years of experience, including Google Shopping. We design websites, improve online shops and help you decide what to change before spending more.

Senior advice · Direct access · No obligation

The experience behind FifteenFold

20+ years across the connected parts of digital.

Experience inside Google Shopping, with retailers and across enterprise product feeds shapes how we approach your project.

We connect the website customers see with the catalogue, channels and operating decisions behind it. That helps us identify where a targeted improvement will do more than another rebuild.

What that experience covers

From the first click to the data behind a sale.

01

Google Shopping

Hands-on Shopping and Commerce experience across Merchant Center, product feeds and channel requirements.

Merchant Center and feeds
02

Ecommerce journeys

Product discovery, variant choices, trust and checkout considered alongside the traffic reaching the store.

Ecommerce consultancy
03

Practical delivery

Websites, catalogue structure and product-data rules, with the decisions explained and implementation scoped clearly.

Explore the work

Decisions in practice

Different businesses. Different priorities.

See the scope, decisions and delivered experience behind three projects.

How we help

The right work, in the right order.

We look beyond appearance to the offer, customer journey, search visibility and operational details. The result is a clearer recommendation before you spend.

Websites & local discovery
Mobile-first designClearer enquiriesLocal search structureWebsite QA
Ecommerce & conversion
Shopify & WooCommerceProduct discoveryProduct-page CROCheckout journeys
Product data & advertising
Merchant CenterFeed diagnosticsCatalogue accuracyProduct identifiers

A few useful answers

Before we work together.

Is FifteenFold a web agency or a consultancy?

Both, depending on the problem. We can design and build a website, improve an existing one or work through a wider ecommerce, Google Shopping or digital challenge. We start with what the business needs, not a pre-selected service.

Will you tell me if I do not need a new website?

Yes. If a targeted fix is the more sensible option, that is the recommendation. We explain the priorities and scope before any work is agreed.

Who will I actually speak to?

You have a senior point of contact throughout the diagnosis and decisions, with specialist support brought in when the project genuinely requires it. We do not pass your brief through layers of account management.

Who owns my domain and hosting?

You purchase and register your domain in your own name, not ours. With a one-off website build, you can buy hosting directly from a provider of your choice, including Hostinger, and we can help with the setup. Hosting costs and renewals are paid directly to your chosen provider unless otherwise agreed in writing. Our separate managed website plan includes hosting and support under its own terms.

Do you use AI to build websites?

Yes. We use AI to accelerate parts of production and keep costs down. Experienced designers direct and refine the design, content and customer journey around your business, then check the finished work.

Do you only work in Hertfordshire?

FifteenFold is based in St Albans and works with businesses across the UK by phone, WhatsApp and video call.

Start with the problem

You don't need to know what to ask for.

Tell us what's happening in your business, what feels stuck or what you're thinking of changing. We'll work out whether the answer is a website, a targeted fix or something else.

Tell us what's not working Or get a free review of your existing website

Free 3-point website review

Is your website losing you enquiries?

Send one public page URL. We will identify up to three practical improvements to its first impression or enquiry journey. This is a first look, not a full technical or SEO audit.

Get my free review

Limited first look. We normally respond within 3 to 5 hours during business hours; detailed work is quoted separately.