Web design & ecommerce · Hertfordshire, working UK-wide

We don’t just build websites. We help you get them right.

You bring the business. We bring 20+ years in digital and ecommerce, and help you decide what the site needs before anything is built.

Prefer to talk? Call us · WhatsApp us

Bring us the problem, not the brief

The experience is in the decisions, not just the design.

Your ideas still lead. Where experience suggests a better route, you hear it before you pay for it, including when you do not need a new website at all.

Checks the message makes sense to your customer

If visitors cannot tell what you do in a few seconds, they leave before reading anything else.

A basic build: puts your text onto pages.

Plans each page around one next step

Every page leads somewhere, so people call or enquire instead of browsing and leaving.

A basic build: follows the layout you supply.

Makes the phone experience the priority

Most local customers find you on a phone. Calling, WhatsApp and the form sit where thumbs reach.

A basic build: makes it look good on a desktop.

Structures pages around what people search for

A page for each service and area means you show up for real searches, not just your business name.

A basic build: installs an SEO plugin.

Uses imagery and branding that build trust

Real photos and consistent branding make a small business look established before anyone calls.

A basic build: adds your photos and colours.

Tests the key journeys before launch

Forms, calls and tracking are checked, and you get a short list of what to improve next.

A basic build: publishes the site and moves on.

Decisions, not decoration

What 20 years of judgement looks like on a real project.

Organic Shilajit UK asked for a better Shopify store. These are three of the decisions behind it, and why they matter more than the colours.

BeforeOrganic Shilajit UK homepage before: a logo banner and a crowded product grid
AfterOrganic Shilajit UK homepage after: a clear headline, sourcing and trust bar
  1. 01 First screen

    ProblemThe homepage opened with a logo on a mountain photo. Nothing said what the shop sold or why to trust it.

    DecisionA clear headline, where the resin is sourced, two simple choices and a trust bar before anyone scrolls.

  2. 02 Product range

    ProblemFour resin sizes were listed as four near-identical products, each with two different buy buttons.

    DecisionOne product with a 20g to 50g size choice and a single Add to basket button.

  3. 03 Trust

    ProblemProduct pages had a few lines of general wellness copy and health-benefit headlines.

    DecisionFactual specifications, ingredients and lab reports next to the buy button, worded to suit the rules on health claims.

What we help with

Start with what you need.

Four common starting points. Whichever you choose, the same senior thinking sits behind it.

01 / I need a website

Planned around how your customers decide.

From a one-page site to a full business website. You get help with the decisions most designers leave to you: structure, mobile journey, SEO foundations, imagery and the route to an enquiry.

See website options
02 / I already have a website

Fix what is costing you customers.

We look at what already works before suggesting anything. Often a targeted fix beats a rebuild, and you get a straight answer either way.

Get a free website review
03 / I sell online

Ecommerce and Google Shopping, done properly.

Shopify and WooCommerce stores, Google Merchant Center, product feeds and the buying journey, from someone who has worked on them at enterprise scale.

Ecommerce & Google Shopping
04 / I need senior help

A senior digital lead, without the hire.

Second opinions, roadmaps and ongoing senior support for teams that need someone to make the call and see it through.

Senior consultancy

Why the judgement is different

Twenty years of testing what actually works.

FifteenFold started in digital before social media and YouTube changed how people buy, and has kept learning through every shift since. Previous roles at Google, BigCommerce and Feedonomics meant testing and fixing at a scale most small businesses never see, supporting brands like these. Known for moving fast and taking full ownership, we treat your business as if it were our own.

Worked for
GoogleBigCommerceFeedonomicsCommerceLivoosClintons
Brands supported in previous roles
NikeConverseOnDr MartensASOSM&SArgosSelfridgesNextFarfetch

How we work

Quick, honest and accountable.

  1. 01

    Understand

    We ask about your business and customers, not just the brief. Reply within a working day.

  2. 02

    Recommend

    A written recommendation and fixed price, including when a fix is better than a rebuild.

  3. 03

    Build

    One page in 3 to 5 working days, up to five pages in 1 to 2 weeks, once content is ready.

  4. 04

    Improve

    We check it on Google and on phones after launch, and tell you what to improve next.

Every project has a fixed price agreed in writing before work starts. How pricing works

What clients say

Trusted for the work. Valued for how it is delivered.

5-star rated by clients in the UK, Europe and the US

★★★★★

“This guy went above and beyond. I can’t fault him. I would not hesitate to hire again. I found him trustworthy, his communication was excellent. And he gave sound advice.”

leemcadooUnited Kingdom · Fiverr client
★★★★★

“[He] is a genuine Google expert. I reached out to him on Fiverr because I was having trouble with a Google data feed, and in a matter of minutes we were on a zoom conference fixing the complex problem. He was also super friendly. True professional.”

duffy87United States · Fiverr client
★★★★★

“The speed of delivery was truly remarkable, and the attention to detail was flawless. The seller not only met but exceeded my expectations.”

sonia_toddUnited Kingdom · Fiverr client

“One of the most effective e-commerce professionals I came across.”

Flavio AmorelliProfessional recommendation · LinkedIn

Next step

Bring us the problem, not the brief.

Tell us what you need in five short steps. We reply within a working day with an honest view of where to start and a fixed price.

Start your project