Focused senior advice
Strategy session
£195One important digital decision, diagnosed directly with senior experience rather than another sales call.
- 60-minute senior session
- Problem diagnosis
- Written priorities
- Clear next-step recommendation
Main pages
Enterprise ecommerce expertise, without the enterprise overhead.
Merchant Center, product feeds, CRO, testing and delivery roadmaps for businesses that need experienced hands-on help without a large-agency retainer.
Direct senior access
The person you speak to stays involved.
FifteenFold is deliberately senior-led. You work directly with Shahid from the initial conversation through strategy, delivery and QA. When specialist support is brought in, the relationship, direction and quality control stay senior-led.
Client ↔ Shahid → Specialist delivery
Clear priorities. Defined scope. Responsive communication. Someone who stays involved in getting it delivered.
Discuss your digital challengesOne-off consultancy for diagnosis, strategy, audits and specific problems. Senior Digital Partner for ongoing involvement and ownership
Specialist help
Senior help for the problems that sit behind the storefront.
01
Keep the client. Bring in the feed expertise only when you need it.
02Find where the buying journey leaks revenue, then prioritise what to test or fix.
03Challenge the recommendation before you commit the budget.
04Find where the Merchant Center problem actually starts.
05Google Merchant Center & product-feed consultancy
06Fix the product-data system, not just the next feed error.
07Turn every improvement opportunity into one sequenced plan.
08Your senior digital partner.
Merchant Center & feeds
Google Shopping problems are often data and operations problems.
We work across Google Merchant Center, Shopping feeds, product data, source systems and channel rules. That includes disapprovals, price and availability mismatches, weak titles and attributes, identifiers, taxonomy, custom labels, transformations, feed rules and channel onboarding.
The approach is grounded in years of hands-on work with Merchant Center, Shopping and enterprise feed operations, including first-hand experience of how the tooling and operational requirements have evolved over time.
Enterprise methods, right-sized
The discipline of a large ecommerce programme, without the large-agency structure.
Smaller retailers should not need an enterprise retainer to access strong product-data and ecommerce thinking. Engagements can start with a focused strategy session, a Merchant Center/feed audit or a scoped roadmap, then expand only when the evidence supports it.
- Feed and catalogue audits
- Prioritised improvement roadmaps
- Backlog and dependency management
- A/B testing and experimentation plans
- Measurement and QA before rollout
- Ongoing optimisation and senior second opinions
CRO & experimentation
Test the right problem, not random page colours.
We turn friction into a prioritised test backlog: product discovery, filters, PDP clarity, trust, delivery, mobile buying, landing pages and checkout. Where appropriate, we define A/B tests, success measures and rollout criteria so changes are tied to a commercial hypothesis rather than preference.
Roadmaps & operations
Turn a messy backlog into a delivery plan people can actually run.
For teams juggling feeds, platform work, marketing requests and technical dependencies, we can structure priorities, owners, sequencing, risks and decision points. The goal is a roadmap that helps the team move, not another slide deck.
Ways to start
Use as much senior support as the problem actually needs.
Senior consultancy
1 / 4
Detailed diagnosis
Digital / ecommerce audit
from £395A structured review of the website, ecommerce journey, Merchant Center, feed or product-data problem.
- Evidence-led findings
- Issues ranked by impact
- Written recommendations
- Delivery options
Plan before delivery
Optimisation roadmap
from £695For businesses that need priorities, dependencies and delivery order worked out before more money is committed.
- Current-state review
- Priorities and dependencies
- Delivery sequence
- Decision logic and next actions
Ongoing senior access
Senior advisory
from £495/moOngoing senior ecommerce and digital guidance without another full-time hire or large agency retainer.
- Agreed monthly priorities
- Roadmap and supplier review
- CRO / ecommerce guidance
- Direct senior access
Website routes
1 / 4
Managed route
Managed website
from £59/monthFor new and small businesses that want the website built, hosted and technically looked after without a large upfront build cost.
- Build spread across the initial 12-month term
- Hosting and routine technical care
- Useful for simple service businesses
Fix before rebuild
Website Fix Sprint
from £395For an existing site that may need sharper messaging, layout, mobile UX, SEO basics or conversion fixes before a full rebuild is considered.
- Keep, fix or rebuild recommendation
- Focused CRO and UX tidy-up
- Useful when the site is nearly there
Own the build
One-off website
from £795For businesses that want a clear fixed-scope website build, then decide separately whether ongoing support is needed afterwards.
- Clear scope before build
- Mobile-first service pages
- Launch basics and handover
Local growth
Local Growth Website
from £995For Hertfordshire or UK service businesses that need the website, local search structure and enquiry journey planned together.
- Service and location architecture
- Conversion-focused enquiry routes
- Local SEO foundations
Merchant Center & feeds
1 / 4
Free first step
Merchant Center feed triage
£0Send the store, catalogue size and symptom. We tell you where we would investigate first before you pay for deeper work.
Start free triagePopular audit
Google Shopping feed audit
from £195Audit Merchant Center diagnostics, source data, identifiers, titles, attributes, price, availability and landing-page consistency.
Discuss this routePopular build
Custom product feed setup
from £395Custom product feed creation for Google Shopping, marketplaces, affiliates or a supplier requirement, including field mapping and QA.
Discuss this routeFix sprint
Feed repair and optimisation
quotedFor larger catalogues or repeated feed failures where the root cause sits across platform data, rules, Merchant Center and the website.
Discuss this routePrices are starting points. Final scope depends on the problem, integrations, content, catalogue size and ongoing support. Managed website pricing uses an initial 12-month term. Full pricing & questions
Consultancy FAQs
Is consultancy only for ecommerce businesses?
No. Consultancy covers websites, ecommerce, product data, Google visibility, conversion, platform decisions and optimisation roadmaps. A service business may need a clearer enquiry journey or help deciding whether to rebuild; a retailer may need catalogue, feed or checkout expertise. Merchant Center and product feeds are specialist strengths within a broader senior digital service.
Do you offer Merchant Center and product feed work?
Yes. Specialist work covers Merchant Center, Google Shopping feeds, product-data quality, feed rules, disapprovals and catalogue structure. We consider the source, transformations and storefront together, rather than assuming every diagnostic is an account-setting problem. Free first-look triage can help establish the likely fault domain before a separately scoped investigation.
Can you help prioritise an optimisation roadmap?
Yes. We connect commercial goals, customer friction, technical dependencies and stakeholder requests into a practical sequence. The aim is to identify what matters, what blocks progress and who needs to act. A useful roadmap explains the decisions and trade-offs, rather than treating every requested feature as equally urgent.
Can you review an existing agency or supplier?
Yes. An independent second opinion can examine a proposal, migration, feed implementation, ecommerce strategy or delivery plan before you commit more budget. Share the decision being made, the constraints and the material available for review. We focus on the suitability of the approach and unanswered questions, with a scope agreed around the decision.
Can you work alongside an internal team?
Yes. Consultancy can be a focused intervention or ongoing senior support alongside ecommerce, marketing, product and technical teams. We agree ownership, access and communication so the work supports your existing operation. Choose one-off consultancy for a defined decision; consider Senior Digital Partner when you need sustained involvement in priorities, execution and quality control.
Need an experienced second opinion?
Start with one problem. We can diagnose it, build a practical roadmap and stay involved only if that adds value.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Bring us your problem Pricing & what is included