Specialist consultancy
Google Merchant Center & product-feed consultancy
Fix Merchant Center problems, improve feed quality and build a practical optimisation roadmap across product data, rules, attributes and operations.
Data quality · Structure · Accuracy · Scalability · Performance · QA
Feed optimisation beyond a handful of titles.
Merchant Center, Shopping feeds, diagnostics, disapprovals, Local Inventory Ads, custom and supplemental feeds, Shopify, WooCommerce, Magento, XML, CSV, feed management platforms and large catalogues.
Trusted for the work. Valued for how it is delivered.
Experience with evidence behind it.
Explore delivery, professional recommendations and project decisions.
PRODUCT DATA / SENIOR OVERSIGHT
Freelance delivery
Feed expertise, directly involved.
Client feedback from paid product-feed and consultancy work.
“went above to help me - I will 100% use again”
“deep data insights and impressive innovation”
“Very knowledgeable.”
Direct senior involvementProfessional recommendations
Ownership beyond the first recommendation.
Recommendations from Shahid’s professional work with colleagues and teams.
“one of the most effective e-commerce professionals I came across”
“He's always very quick to respond”
Professional experience · Mr PhonesProject evidence
See the decisions in the work.
Explore the interface, the business problem and the thinking behind each project. Professional experience and FifteenFold projects are labelled separately.
Explore the workTypical problems
What we can help untangle.
- Merchant Center disapprovals, warnings and policy friction
- Price / availability mismatches
- Weak titles, descriptions, product types or attributes
- GTIN / MPN / brand and identifier issues
- Source-data gaps hidden by feed rules
- Complex transformations and rule technical debt
- Custom labels and commercial segmentation
- New Shopping, marketplace or Local Inventory channel onboarding
- No monitoring, QA or optimisation roadmap
What you get
Practical outputs, not vague advice.
- Issue and impact matrix
- Source-vs-channel diagnosis
- Attribute and identifier gap analysis
- Prioritised Merchant Center and feed fixes
- Rule and transformation recommendations
- Title / attribute experimentation plan where appropriate
- Channel-readiness and dependency roadmap
- Monitoring, QA and operating recommendations
Google Merchant Center & Shopping operations
From today’s errors to a better operating model.
The work is not limited to clearing disapprovals. We can review how product data reaches Merchant Center, where rules and transformations are masking source problems, how attributes and identifiers are maintained, and how the feed is monitored after changes go live.
Support can cover improvement roadmaps, feed-quality backlogs, channel onboarding, Local Inventory readiness, QA and recurring operating checks.
Optimisation & experimentation
Improve, test, measure, then roll out.
Where the data and traffic make testing sensible, we can define hypotheses and success measures for titles, attributes, imagery, landing-page alignment and wider ecommerce journeys. The aim is a prioritised experiment backlog, not random changes.
Experience, right-sized
Enterprise feed discipline for smaller teams.
The approach comes from years of hands-on work with Google Merchant Center, Shopping and enterprise feed operations, including first-hand experience of how the tooling and operating requirements have evolved. Smaller retailers can access that discipline through a focused session, audit, roadmap or ongoing advisory rather than a large enterprise engagement.
Right-sized support
Enterprise discipline without an enterprise retainer.
Use FifteenFold for a focused session, a detailed audit, a delivery roadmap or ongoing senior support. We scale the engagement to the problem rather than forcing a large consultancy package.