Strategy session
£195One important digital decision, diagnosed directly with senior experience rather than another sales call.
Discuss this routeEcommerce website design · Hertfordshire
Build the store around the buying decision, not just the product grid.
FifteenFold designs ecommerce experiences for Hertfordshire businesses that need the storefront, catalogue and channel data to work together. Shopify and WooCommerce builds are shaped around discovery, product certainty, mobile conversion and the operational data behind the store.
Clear ways to start
Choose a useful first step.
Prices are starting points, subject to agreed scope. Managed websites use an initial 12-month term. Compare pricing and inclusions.
Shopify & WooCommerceMobile buying journeyProduct data & feedsSenior-led
Store architectureFifteenFold
01
DiscoverySearch, navigation, collections and useful filters
02
ProductPDP certainty, variants, delivery and returns
03
BasketNo late surprises around stock, price or fulfilment
04
CheckoutPayment, form and mobile friction reduced
05
DataCatalogue structure ready for feeds and channels
What gets designed
A store is a decision system before it is a theme.
The strongest ecommerce builds make it easier to find the right item, understand the exact variant, trust the offer and complete the purchase. The visual layer matters, but it should sit on top of sound catalogue and journey decisions.
Discovery
Collections, search & filters
Structure categories and filters around how customers narrow the range, rather than mirroring an internal spreadsheet.
Product
PDP decision hierarchy
Put variant, stock, delivery, returns, evidence and key product information where uncertainty appears.
Mobile
Shorter path to purchase
Design the thumb-level journey first: navigation, image browsing, options, sticky actions and checkout progression.
Catalogue
Clean product structure
Plan attributes, variants, identifiers and taxonomy so the storefront and downstream channels use reliable data.
Channels
Merchant Center readiness
Keep price, availability, identifiers and landing-page information aligned so the new store does not create avoidable feed problems.
Measurement
Know what happens after launch
Set up meaningful ecommerce tracking so optimisation starts with evidence instead of another redesign.
Rebuild or improve?
Do not replace a functioning store just because the theme looks old.
The right question is whether the current platform, catalogue model and buying journey can support the next stage of the business.
We separate visual debt from structural debt. A store can often be improved through navigation, PDP, search, data and checkout work without rebuilding the whole platform. When the foundations are the constraint, we scope the rebuild around those constraints rather than recreating them.
- Keep itThe platform is sound and the problems are mainly hierarchy, content, merchandising or conversion friction.
- Fix itThe store needs targeted template, mobile, filter, catalogue or checkout work but not a platform change.
- Rebuild itThe current architecture, theme debt, integrations or data model are preventing sensible improvement.
- Migrate carefullyA platform move is justified only when the commercial and operational case is stronger than the migration risk.
Connected capability
The build does not stop where the theme editor stops.
FifteenFold can stay useful when the problem moves from storefront UX into Shopify, product data, feeds, Merchant Center or CRO.
AdvisoryEcommerce consultancyDiagnose the wider commercial and operational problem before choosing work.Explore ecommerce →PlatformShopify consultancyImprove an existing Shopify store or scope a redesign without defaulting to rebuild.See Shopify support →ConversionEcommerce CROFind friction across discovery, PDP, basket and checkout.Explore CRO →GoogleMerchant Center & feedsKeep catalogue and channel data aligned after launch.See specialist help →
Commercial starting points
Choose diagnosis, consultancy or a build.
The scope can become complex, but the starting point should still be clear.
Catalogue size, integrations, migration work and bespoke functionality can change the final project cost. We scope those separately rather than hiding them inside an inflated base package.
Not sure which route fits?
Start with the problem. We will tell you whether the sensible next step is to keep, fix, rebuild or investigate something else first.
Questions
Ecommerce website design questions.
Straight answers before a project is scoped.
Do you build both Shopify and WooCommerce stores?
Yes. The platform choice depends on catalogue complexity, operating model, integrations, internal capability and the type of customer journey required.
Can you redesign an existing ecommerce store without migrating platform?
Yes. If the current platform is fit for purpose, improving the theme, navigation, product templates, data structure and mobile journey can be lower risk than migration.
Do you handle product data and Merchant Center as part of a build?
We can. Product attributes, variants, identifiers, price and availability influence both the onsite journey and channel readiness, so they should be considered early.
How much does an ecommerce website cost?
Current FifteenFold ecommerce builds start from £1,495, with final scope driven by catalogue size, variants, integrations, migration work and custom functionality.
Do you only work with Hertfordshire businesses?
No. Hertfordshire is our local base and a priority market, but ecommerce projects can be delivered UK-wide.
Planning a new store or an ecommerce rebuild?
Tell us what you sell, what platform you use today and where the current buying journey is getting in the way. We will recommend the smallest sensible starting point.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Bring us your problem Pricing & what is included