Ecommerce design
A before-and-after look at the redesign direction for a fragrance and wellness retailer. We have focused on product discovery, a consistent visual identity and clearer choices from collection to checkout.
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Project at a glance
The brief
Perfume oils, bakhoor and natural wellness products needed a more cohesive customer journey. The original store was functional, but product selection and brand presentation felt disconnected.
The work in context
Compare the supplied original screens with the new design previews. Open any screenshot to inspect the full page.
01 / Homepage
The previous layout used a large image carousel and generic category tiles. The proposed homepage brings fragrance, bakhoor and wellness into a calm editorial system, with clear paths into shopping and consistent product photography.
Design decision: A clear proposition, immediately visible collection routes and deliberate space around featured products.
02 / Product discovery
The old product grid relied largely on a sort menu, repeating cards and a fixed side navigation. The new design introduces category, scent-family, character and size filters beside a more consistent product grid.
Design decision: A more deliberate browse-and-compare journey, including visible size options, quick view and add-to-basket routes.
03 / Product pages
The original product page had a basic image, a variant dropdown and a small amount of explanatory text. The new design groups imagery, selected size, price and purchase actions, then makes product information, delivery and reviews easier to find.
Design decision: Clear size choices, purchase hierarchy and supporting product information without overloading the initial screen.
The discipline behind the visuals
Work has involved revisiting photography, information hierarchy, filtering, variations and consistency across the homepage, collection pages and product pages. Each design choice should help visitors understand the product and take the next step with less uncertainty.
Measured performance: no conversion, ranking or sales uplift is claimed at this stage. The redesign requires final client approval, launch and real data before results can be reported.
Next step
Send the URL. You get a clear Keep, Fix or Rebuild recommendation and the first three changes we would make, with no obligation.
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