Merchant Center suspension recovery
Merchant Center suspended? Start here.
Understand the warning, investigate the underlying causes and prepare a responsible recovery plan. No approval guarantees.
Free first-look triage · No login required
Quick answer
FifteenFold helps UK retailers recover from Google Merchant Center suspensions and misrepresentation warnings. It diagnoses the cause across the website, policies, product data and account before a review request is made, because Google limits how often reviews can be requested. It starts with a free triage.
- First step
- Free triage
- Covers
- Misrepresentation, website policy, product data and account issues
- Diagnosis
- Quoted after triage
- Works with
- UK retailers and agencies, remotely
- Led by
- A senior consultant with 20+ years in ecommerce and Google Shopping
Why reviews fail
Most failed appeals fix the symptom, not the cause.
Account-level issues such as misrepresentation or website transparency are judged against your whole business presence: the website, policies, checkout, contact details and product data together. Requesting a review after changing one page often fails, and Google says you may only get one chance to disagree, with cool-down periods that can grow after each unsuccessful review.
Google states that reviews can take up to 7 business days and that its support team cannot bypass or shorten a cool-down period. Getting the fix right before you press the button matters. Google: request a review
What we check
The layers behind a suspension.
- Business identity. Name, address or service area, phone and email consistent across the site, Merchant Center and Business Profile.
- Policies customers can find. Clear returns, refunds, delivery and terms pages linked from every page and checkout.
- Pricing and offers. Prices, sale prices, shipping costs and promotions that match between feed, product pages and checkout.
- Checkout and trust. Secure checkout, accurate payment options and no misleading urgency or claims.
- Product data. Titles, identifiers, availability and condition that describe what is actually for sale.
- Verification steps. Identity verification and any other prompts in the Needs attention tab completed first.
How it works
From suspension notice to review request.
- Free triageSend the store URL and the exact issue wording from Merchant Center.
- DiagnosisWe review site, policies, feed and account settings and list every likely trigger.
- Fix list and supportPrioritised changes, done by your team or by us.
- Review requestWe check everything is consistent, then you request the review with confidence.
Pricing
Clear starting points.
| Step | What it covers | Price |
|---|---|---|
| Free triage | First look at the issue and where we would investigate | £0 |
| Suspension diagnosis | Full review of website, policies, feed and account with a written fix list | quoted after triage |
| Fix and resubmit support | Implementation help and a final consistency check before review | quoted |
No outcome can be guaranteed, because Google makes the final decision. What we can do is remove the avoidable reasons for rejection.
Questions
Merchant Center suspension: common questions.
How long does a Merchant Center review take?
Google says reviews can take up to 7 business days, and you receive an email when the review is requested and when it is complete.
Should I request a review straight away?
Usually not. If the cause is not fixed, a failed review can trigger a cool-down before you can try again. Diagnose and fix first.
What does misrepresentation mean?
It is a policy about trust: whether customers could be misled about who you are, what you sell, prices, policies or claims. Read our misrepresentation guide.
Can you guarantee reinstatement?
No one can honestly guarantee it. We fix the issues within your control and prepare a consistent account for review.
Related
Related help.
Project evidence
See the work, not just the claims.
Explore the scope, decisions and delivered experience behind each project.
Redesign in progressHayati EssenceFragrance ecommerce redesignHomepage storytelling, collection filters and product-page choice reworked around how fragrance shoppers decide.See what changed 
Client project999 FlooringFlooring website redesignFrom a single page to a clear multi-page flooring website, built around home visits and mobile enquiries.See what changed 
Live client projectAflow PlumbingHertfordshire trades websiteEmergency calls and planned quotes given separate, phone-first routes, with clear services and coverage.See what changed Next step
A Shopping feed problem?
Find the cause.
Send your store and the exact issue. Get a free first look at where to investigate.
Request free feed triage