Senior Digital Partner
Your senior digital partner.
Get experienced digital capability directly involved in your business without the cost or complexity of another senior hire.
Ownership, execution and direct senior access
Not another report. Someone who helps get it done.
Work directly with Shahid to understand the situation, set priorities and stay involved in delivery. This is experienced digital capability for businesses that need ongoing ownership across the commercial and technical details.
Built on 20+ years of hands-on digital experience across SMEs and international ecommerce, including professional experience in Google Shopping and enterprise product feeds.
SHAHIDDirect access. Senior ownership.
The right work, in the right order
Where do you need ownership?
Choose an area to see how the commercial decision connects with practical delivery.
01Direction & priorities
Digital strategy and prioritisation
Establish the commercial goal, challenge assumptions and agree what deserves attention first. Decide what needs fixing before another tool, supplier or rebuild adds cost.
02Ecommerce & customer journeys
Ecommerce, websites, UX and CRO
Connect discovery, product confidence and the enquiry or purchase journey. Identify friction, prioritise improvements and work through implementation with the people responsible.
03Feeds & Merchant Center
Google Shopping, Merchant Center and product feeds
Trace product-data problems across the catalogue, feed logic, account diagnostics and storefront. Give recurring issues a clear owner and a route to a lasting correction.
04Delivery & quality control
Troubleshooting, suppliers and technical QA
Stay involved in implementation support, supplier and agency oversight, technical and commercial QA and ongoing optimisation. Check the work against the intended outcome, rather than treating delivery as the end of the decision.
Diagnosis → Prioritisation → Execution → QA
A working rhythm, with a clear purpose.
- 01
Understand
Identify the commercial goal, constraints and evidence behind the problem.
- 02
Prioritise
Agree the work, owners and sequence. Explain the trade-offs before committing budget.
- 03
Deliver
Support decisions and implementation, connecting your internal team and suppliers.
- 04
Check & improve
Review quality against the goal and use what you learn to set the next priorities.
Structured support. Clear capacity.
Someone who stays involved.
Senior Digital Partner is an ongoing engagement with agreed priorities, capacity, responsibilities and scope. It is not unlimited ad-hoc support. We agree the working rhythm, access, delivery priorities and commercial terms before starting.
Use one-off consultancy when you need diagnosis, an audit, a strategy session or a specific problem resolved. Choose an ongoing partnership when you need someone to stay involved in decisions, implementation and quality control.
The person you speak to stays involved. Specialist support can be brought in where needed, while the relationship, direction and QA stay senior-led.
Start with the situation.
Tell us where progress is getting stuck, who is involved and what you want to change. We can establish whether ongoing support or a focused piece of work is the better fit.
Discuss your digital challenges Explore one-off consultancyBefore we work together
Senior Digital Partner questions
Who is Senior Digital Partner for?
It suits businesses that need experienced digital ownership across several connected problems, rather than a single production task. That may be a growing SME without a senior digital hire, an ecommerce team dealing with catalogue and conversion issues, or an established business coordinating agencies and developers. Fit depends on the work, capacity and decision-making access required.
Are you hands-on, or do you only advise?
The engagement can include diagnosis, prioritisation, implementation support, troubleshooting and quality control. Responsibilities are agreed at the start, including what Shahid owns and what your team or suppliers deliver. The purpose is to keep experienced judgement close to execution, with clear accountability rather than an advice-only report.
Can you work with our existing agency or in-house team?
Yes. An ongoing partnership can connect commercial priorities with the work your agency, developers or internal team are already doing. We agree communication, ownership, access and review points so the relationship supports delivery. Existing suppliers do not need to be replaced simply because you want an experienced independent view.
How is this different from one-off consultancy?
One-off consultancy addresses a defined decision, diagnosis or piece of work. Senior Digital Partner provides ongoing involvement in priorities, implementation and QA within agreed capacity and scope. The choice depends on whether you need a specific answer now or sustained ownership across a sequence of decisions. Commercial terms are agreed before starting.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Bring us your problem Pricing & what is included