Editorial typography, considered room imagery and restrained accents make the work feel more tangible.
Website redesign · St Albans
999 Flooring: from a one-page website to a considered customer journey.
A fresh visual identity for the website, dedicated service content, clearer home-visit enquiries and a responsive experience built around how people choose flooring.
Free first review · Practical recommendations · No obligation
Project at a glance
- The problem
- Explain flooring services and turn local visits into home-visit enquiries.
- What we delivered
- A multi-page service website with mobile navigation and enquiry routes.
- Key decision
- Give the main services their own content and a clear next step.
Before and after
Not just a new coat of paint.
The previous website put nearly everything on one long page. The revised experience gives customers distinct routes to flooring types, installation, examples of work and booking a home visit, with a visual language that suits the service.
Separate navigation routes give flooring, fitting, project examples, service areas and contact information room to breathe.
A clearer home-visit proposition and enhanced contact-form journey focus on getting the right details for an enquiry.
Service-led content, headings, local context and sensible internal links create a stronger on-page SEO foundation.
Content architecture
One business. Different customer questions.
Someone looking for new carpet needs different information from someone enquiring about LVT fitting. The refreshed navigation makes these options identifiable, instead of asking everyone to work through the same long homepage.
Discovery that starts with the floor.
Carpets, laminate, vinyl and luxury vinyl tiles are surfaced as recognisable service categories. Visitors can move from inspiration and practical information into the next step, without having to decode a generic company introduction.
Separate pages and sections provide space for useful service information, installation process, previous work and the areas covered.
For on-page SEO, that provides clear topics for page titles, descriptive headings, appropriate internal links and location context. It is a structural improvement, not a claim of achieved search positions.
View the previous About-page layout
Responsive design
Desktop polish, mobile practicality.
Flooring customers need to compare services and request a visit on the device in their hand. The revised design uses shorter sections, direct navigation, clearer visual groupings and a persistent route towards booking a home visit.
Enquiries and local relevance
Bring the showroom to the customer, then make the next step simple.
999 Flooring's home-visit service is central to the proposition. The revised website makes that promise a visible action, supported by a more purposeful contact form and service-led calls to action.
Stronger enquiry intent
Replace a generic “contact us” moment with a clear request for a flooring home visit or quote, supported by information about what happens next.
SEO aligned to service
Dedicated pages and useful local service copy give search engines and visitors clearer information about flooring types, fitting and service coverage. Technical fundamentals should be verified as part of launch QA.
Consistent ways to contact
A structured contact route and prominent calls to action help visitors progress from choosing a flooring type to discussing measuring and fitting.
The outcome in the interface
A flooring website designed to earn the next conversation.
From the original single-page format to a more distinctive, multi-page customer experience: the redesign connects brand presentation, service clarity, responsive UX, local relevance and enquiries. The supplied screens document the visual and structural change; they are not evidence of a measured traffic or sales increase.
Next step
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