Local inventory ads
Local Inventory Ads without the data chaos.
Align shop inventory, local availability and Merchant Center diagnostics to support nearby shoppers.
Free first-look triage · No login required
Quick answer
FifteenFold sets up and fixes Google local inventory ads and free local listings for retailers with physical stores, including store matching with Business Profiles, local inventory feeds and diagnostics.
- First step
- Free triage
- Covers
- Store matching, local inventory feeds, store pickup and diagnostics
- Works with
- UK retailers and agencies, remotely
- Led by
- A senior consultant with 20+ years in ecommerce and Google Shopping
Who is looking at your feed
Feed experience from inside Google and enterprise retail.
Our experience covers Google Shopping, large-scale SaaS feed platforms and complex retail catalogues. We identify the data, Merchant Center and storefront issues that stop products being found or bought, then focus on the fixes that matter.
No Merchant Center login needed for the first look.
Where the experience comes from
- Previous Shopping & Commerce role
- Enterprise SaaS platforms
- Large-scale product feed operations
- Retail catalogues
- Complex ecommerce product data
Previous-role experience, not FifteenFold client work or an endorsement by the retailers named.
5-star client feedback from previous freelance Google Shopping and Merchant Center projects.
“Fantastic support, Went above and beyond to help”
Client in the United Kingdom · Ads review and optimisation
“Understand directly what was the problem and help to fix. Problems got solved quick”
Client in Germany · Google Shopping ads
“This was the best online training session I have ever had.”
Client in the United States · Google Shopping ads training
What it takes
Three things have to line up.
Store data
Each store in your local product inventory feed needs a matching, published Google Business Profile.
Inventory data
Every product id in your primary feed must appear at least once in the local product inventory feed, with accurate availability and price.
Clean diagnostics
Product and store issues flagged in Merchant Center diagnostics fixed before products can show.
Source: Google Merchant Center help.
Where it goes wrong
Common problems we fix.
- Store codes that do not match. Feed store codes that differ from Business Profile store codes, so inventory cannot be matched.
- Stale stock. Inventory updates that lag behind the till, causing price and availability mismatches.
- Missing ids. Products in the primary feed with no local inventory record.
- Unpublished profiles. Store locations that exist but are not verified or published.
- Out-of-stock only. Products listed only as out of stock, which are not eligible unless your account is approved for pick up later.
- Disconnected teams. Ecommerce, store operations and marketing each owning a part of the data and nobody owning the whole.
How it works
From audit to live listings.
- Free triageTell us your platform, store count and what is or is not showing.
- Data auditWe check feeds, store matching and diagnostics.
- Fix and connectFeed mapping, store codes and update schedules corrected.
- MonitorDiagnostics checked after launch so issues are caught early.
Questions
Local inventory ads: common questions.
Do I need a Google Business Profile for every store?
Yes. Google requires every store in your local product inventory feed to have a matching published Business Profile.
Can small retailers use local inventory ads?
Yes, if they have a physical store, a verified Business Profile and a reliable way to send inventory data.
What is the difference between local inventory ads and free local listings?
Local inventory ads are paid placements through Google Ads; free local listings show eligible in-store products without ad spend. Both rely on the same local inventory data.
Which platforms do you work with?
Shopify, WooCommerce, Magento, ecommerce platforms, custom XML or CSV feeds and feed management platforms.
Related
Related help.
Project evidence
See the work, not just the claims.
Explore the scope, decisions and delivered experience behind each project.
Client projectOrganic Shilajit UKShopify redesignA clearer storefront: one product with a size choice, specifications and lab reports beside the buy button.See what changed 
Redesign in progressHayati EssenceFragrance ecommerce redesignHomepage storytelling, collection filters and product-page choice reworked around how fragrance shoppers decide.See what changed Next step
A Shopping feed problem?
Find the cause.
Send your store and the exact issue. Get a free first look at where to investigate.
Request free feed triage