Case study
MyPrinterInkUK
B2B ecommerce / printer supplies · Compatible ink and toner retailer · Compatibility finder, repeat ordering, B2B ecommerce
THE APPROACHHelp customers find the right cartridge once, save the printer and make the next order faster.
The business
B2B printer supplies store is structured around compatible printer supplies, where the customer often starts with a printer model rather than a cartridge code.
What needed solving
Confusing cartridge names make finding the right compatible ink or toner repetitive work, especially for businesses buying across several printers.
What we prioritised
Help customers find the right cartridge once, save the printer and make the next order faster.
What was built
The work followed the decision, not the other way around.
We designed the ecommerce structure around printer compatibility, saved printers, clear compatible-product presentation and repeat B2B ordering.
- 01Printer-first finder
- 02Compatibility confidence
- 03Repeat-order workflow
Scope
- Competitor research
- Compatibility finder
- Repeat ordering
- B2B
- Ecommerce UX
Industry context
Why this type of project needs different thinking.
Printer-supplies ecommerce has a compatibility problem before it has a design problem. Product discovery, printer matching, repeat ordering and business-account workflows therefore matter more than decorative category pages.
Project FAQs
Questions this work helps answer.
Why make the printer the starting point?
Many customers know their printer but not the exact cartridge code. A printer-first route reduces product-selection risk.
Why does repeat ordering matter so much for B2B?
The value is not only finding the correct item once. Saving the printer or previous order can make every later purchase faster.
Current state: FifteenFold Lab concept. No traffic, ranking, conversion or revenue result is claimed unless it has been measured and approved.
Why this work matters
The thinking behind the interface.
SituationThe customer problem
Compatibility uncertainty creates wrong orders, abandoned searches and unnecessary support.
ChangedWhat we prioritised
We moved discovery towards printer-first compatibility, structured catalogue data and repeat ordering.
Why it matteredCommercial consequence
Customers can reach the correct consumable with more confidence and less catalogue interpretation.
DemonstratesRelevant capability
B2B ecommerce UX where product data and finder logic are part of conversion.
More work
Different sectors, different customer decisions.
Automotive decision platformProduct strategy, decision logic, web UXMake the decision itself clear, show the assumptions and put useful evidence before a sales route.View case study
Air conditioning service websitePositioning, service architecture, customer journeySell the survey, the installation standard and the aftercare, not just the hardware.View case study
Consumer electronics ecommerceEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case studyHave a similar problem?
Show us what is not working. We will recommend the smallest sensible route before suggesting a larger build.
Working on something similar?
Tell us the business problem and we will help shape the right route.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Bring us your problem Pricing & what is included