GROW · ECOMMERCE
We work across Shopify, WooCommerce and Magento / Adobe Commerce, but the platform is only one layer. Product discovery, category pages, product pages, mobile buying, checkout, product data and Google Shopping all influence whether traffic turns into sales.
The buying journey
A sales problem can start long before checkout. We trace the customer journey in order, then inspect the product-information layer underneath it.
Titles, identifiers, categories, variants, condition, price and availability feed the store, Google Shopping and marketplaces. Bad information upstream can create visible problems everywhere.
How I diagnose it
The first job is to decide whether the main constraint is customer experience, merchandising, product information, technology or the commercial plan. We can then execute selected work or support the team already in place.
Traffic, sales, conversion, product availability and channel mix.
Discovery, choice, trust, mobile layout, delivery or checkout.
Feed quality, Merchant Center, variants and marketplace consistency.
Prioritise the highest-value constraint, then measure what changed.
Platforms & systems
Platform choice matters, but so do the catalogue, merchandising, feeds and operating model around it.
A defined-scope Shopify or WooCommerce launch with a sensible product/category structure, mobile shopping journey, payments, tracking and basic Google setup. Magento / Adobe Commerce and larger migrations are scoped separately.
Large migrations, complex integrations, subscriptions, marketplaces and substantial custom development are separately scoped.Review and improve the commercial journey, merchandising, product data, Google Shopping setup or strategic priorities without assuming the answer is a new theme.
Discuss the bottleneck →Start with the problem.
Tell us what is not working and what you want the business to achieve. We’ll recommend the simplest sensible next step, even when that means keeping what you already have.
