Case study
My Halal Holiday
Travel · Muslim-friendly holiday discovery platform · Proposition, package model, search and filters
THE APPROACHBuild trust around the package itself, with useful evidence for the things travellers actually compare before booking.
The business
Muslim-friendly travel platform is a travel concept built around the complete holiday rather than reducing Muslim-friendly travel to a single hotel attribute.
What needed solving
Muslim-friendly travel is often reduced to a vague hotel badge when customers need confidence in the whole holiday.
What we prioritised
Build trust around the package itself, with useful evidence for the things travellers actually compare before booking.
What was built
The work followed the decision, not the other way around.
We shaped the package information hierarchy, verification model, search, filters and room-detail journeys around the way customers compare and book.
- 01Package-first discovery
- 02Trust evidence
- 03Mobile filters and comparison
Scope
- Market research
- Package model
- Search UX
- Filters
- Trust system
Industry context
Why this type of project needs different thinking.
Travel website design is a considered-purchase problem. Destination discovery, package detail, filtering, trust, room information and comparison all need to help the customer narrow a complex decision.
Project FAQs
Questions this work helps answer.
Why treat the package as the main product?
The customer is comparing the whole holiday experience, not just a hotel badge, so useful evidence needs to exist at package level.
Why are filters important in travel?
They help a customer narrow a large set of destinations and packages around the things that actually affect the trip.
Current state: FifteenFold Lab prototype. No traffic, ranking, conversion or revenue result is claimed unless it has been measured and approved.
Why this work matters
The thinking behind the interface.
SituationThe customer problem
A package decision combines destination, flight, room, facilities, requirements and total price.
ChangedWhat we prioritised
We made comparison, filters and room information do more of the decision work before checkout.
Why it matteredCommercial consequence
Customers can compare the whole trip rather than choosing from a thin hotel card.
DemonstratesRelevant capability
High-consideration marketplace UX with many interacting filters and trust requirements.
More work
Different sectors, different customer decisions.
Automotive decision platformProduct strategy, decision logic, web UXMake the decision itself clear, show the assumptions and put useful evidence before a sales route.View case study
Air conditioning service websitePositioning, service architecture, customer journeySell the survey, the installation standard and the aftercare, not just the hardware.View case study
Consumer electronics ecommerceEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case studyHave a similar problem?
Show us what is not working. We will recommend the smallest sensible route before suggesting a larger build.
Working on something similar?
Tell us the business problem and we will help shape the right route.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
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