Insight hubs

Ecommerce that is easier to buy from and easier to run.

Stores, product data, feeds and conversion support for retailers that need more than a prettier storefront.

Bring us your problem Senior consultancy

Feed rules vs source data: when to transform and when to fix upstream

Google Shopping product title optimisation: build titles from product truth, not keyword stuffing

GTIN, MPN and brand in Merchant Center: how to audit product identifiers properly

Merchant Center disapprovals: how to find the real root cause

Merchant Center price and availability mismatches: what to check first

Merchant Center & Product Feed Health Checklist

Product Data Cleanup Before Performance Max: What to Fix First

Why product data can hold back ecommerce before ad spend does

Google Merchant Center Feed Optimisation: Titles, GTINs, Attributes and Product Data

Shopify Is a Platform, Not an Ecommerce Strategy: What to Plan First

Ecommerce Traffic but Sales Are Down: What to Audit First

Why Ecommerce Growth Can Stall Even When Traffic Looks Healthy

Ecommerce work

Different catalogues need different journeys.

Mr PhonesEcommerce UX, catalogue systems, eBay templates, automationBuild the experience around confidence: strong catalogue discovery first, then clear certification and Device Passport detail when the customer reaches a specific item.View case study

Printer supplies compatibility and repeat-ordering interface

B2B printer supplies storeCompatibility finder, repeat ordering, B2B ecommerceHelp customers find the right cartridge once, save the printer and make the next order faster.View case study

Muslim-friendly travel platformProposition, package model, search and filtersBuild trust around the package itself, with useful evidence for the things travellers actually compare before booking.View case study

Wellness ecommerce conceptBrand, ecommerce UX, catalogue architectureOrganise discovery around goals, proof and routines so the range feels curated rather than overwhelming.View case study

What we improve

Customer experience and operational reality.

Product discovery, filters and category journeys
Product pages, trust, delivery and returns clarity
Catalogue structure, variants and product data
Merchant Center, Shopping feeds and identifiers
Mobile conversion and checkout friction

Platforms

Use the platform that fits the business.

We work across Shopify and WooCommerce, with broader Magento / Adobe Commerce and enterprise ecommerce experience where relevant. Platform choice comes after the commercial requirements, not before them.

Ecommerce FAQs

Do you only build new ecommerce stores?

No. Existing stores can be audited and improved without a rebuild when the platform is still fit for purpose.

Do you work with Shopify and WooCommerce?

Yes. We also advise around broader ecommerce and catalogue decisions, including Magento / Adobe Commerce experience where relevant.

Can you fix Merchant Center or feed problems without rebuilding the store?

Yes. Feed, identifier, taxonomy, price and availability issues can often be worked on independently of the storefront.

How do you price large catalogues?

Catalogue size, variants, integrations, migrations and data quality are scoped before the project because they change the workload materially.

Ecommerce problem, but not sure what the fix is?

Bring us the symptoms. We can help diagnose whether the issue is UX, data, feeds, platform or priorities.

A clearer next move

Bring us the problem.
We’ll work out the route.

Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.

Bring us your problem Pricing & what is included