Not another report. Someone who helps get it done.
Senior digital capability without adding another senior hire. Defined scope across strategy, ecommerce, websites, feeds, troubleshooting, suppliers and QA.
Senior Digital PartnerWEB · ECOMMERCE · GOOGLE SHOPPING · DIGITAL CONSULTANCY
Senior digital
expertise.
Directly involved.
Websites, ecommerce, Google Shopping and digital consultancy backed by 20+ years of hands-on experience. No layers of account management. Senior expertise stays involved from problem to delivery.
Bring us the problem, not the brief.
St Albans · Hertfordshire · UK-wide
Start with what needs changing
Get the commercial objective, priorities and ownership clear before committing more time or budget.
Explore senior consultancy20+ years Hands-on digital experienceEx-Google Shopping & product feeds1:1 Senior involvementStrategy → Delivery · No hand-off
01 / Where growth gets stuck
Direction first.
Then the right work.
Scroll through the areas we connect. Each route has a different job, with senior thinking behind it.
Find the cause. Strengthen the system.
Merchant Center, feed diagnostics, disapprovals, product data quality, custom feeds and Local Inventory Ads. Accuracy, structure and scalability beyond title changes.
Feeds & Merchant CenterMake growth easier to build on.
Product discovery, merchandising, UX/CRO and catalogue quality. Look at the whole buying journey before another redesign.
Websites & EcommerceTurn attention into a next step.
Built around the business, not around a template. Commercial thinking, UX, CRO, integrations, mobile, SEO foundations and ongoing optimisation.
Explore website options02 / Work & evidence
See the decisions.
Then see the difference.
A website is the visible part. The thinking behind the journey is what makes it useful.
The capability behind the screen
Mr Phones
Ecommerce, catalogue UX & Device Passport
Catalogue discovery, product confidence and operational detail connected with the buying journey.
Explore the project03 / Clear ways to start
Senior thinking.
A clear starting point.
From one important decision to ongoing direction. See the scope before you enquire.
Senior consultancy
1 / 4
Focused senior advice
Strategy session
£195One important digital decision, diagnosed directly with senior experience rather than another sales call.
- 60-minute senior session
- Problem diagnosis
- Written priorities
- Clear next-step recommendation
Detailed diagnosis
Digital / ecommerce audit
from £395A structured review of the website, ecommerce journey, Merchant Center, feed or product-data problem.
- Evidence-led findings
- Issues ranked by impact
- Written recommendations
- Delivery options
Plan before delivery
Optimisation roadmap
from £695For businesses that need priorities, dependencies and delivery order worked out before more money is committed.
- Current-state review
- Priorities and dependencies
- Delivery sequence
- Decision logic and next actions
Ongoing senior access
Senior advisory
from £495/moOngoing senior ecommerce and digital guidance without another full-time hire or large agency retainer.
- Agreed monthly priorities
- Roadmap and supplier review
- CRO / ecommerce guidance
- Direct senior access
Website routes
1 / 4
Managed route
Managed website
from £59/monthFor new and small businesses that want the website built, hosted and technically looked after without a large upfront build cost.
- Build spread across the initial 12-month term
- Hosting and routine technical care
- Useful for simple service businesses
Fix before rebuild
Website Fix Sprint
from £395For an existing site that may need sharper messaging, layout, mobile UX, SEO basics or conversion fixes before a full rebuild is considered.
- Keep, fix or rebuild recommendation
- Focused CRO and UX tidy-up
- Useful when the site is nearly there
Own the build
One-off website
from £795For businesses that want a clear fixed-scope website build, then decide separately whether ongoing support is needed afterwards.
- Clear scope before build
- Mobile-first service pages
- Launch basics and handover
Local growth
Local Growth Website
from £995For Hertfordshire or UK service businesses that need the website, local search structure and enquiry journey planned together.
- Service and location architecture
- Conversion-focused enquiry routes
- Local SEO foundations
Merchant Center & feeds
1 / 4
Free first step
Merchant Center feed triage
£0Send the store, catalogue size and symptom. We tell you where we would investigate first before you pay for deeper work.
Start free triagePopular audit
Google Shopping feed audit
from £195Audit Merchant Center diagnostics, source data, identifiers, titles, attributes, price, availability and landing-page consistency.
Discuss this routePopular build
Custom product feed setup
from £395Custom product feed creation for Google Shopping, marketplaces, affiliates or a supplier requirement, including field mapping and QA.
Discuss this routeFix sprint
Feed repair and optimisation
quotedFor larger catalogues or repeated feed failures where the root cause sits across platform data, rules, Merchant Center and the website.
Discuss this routePrices are starting points. Final scope depends on the problem, integrations, content, catalogue size and ongoing support. Managed website pricing uses an initial 12-month term. Full pricing & questions
04 / The depth behind the first answer
Explore the evidence
and the detail.
Explore the experience, working approach and answers behind the recommendation.
Direct senior access
The person you speak to stays involved.
FifteenFold is deliberately senior-led. You work directly with Shahid from the initial conversation through strategy, delivery and QA. When specialist support is brought in, the relationship, direction and quality control stay senior-led.
Client ↔ Shahid → Specialist delivery
Clear priorities. Defined scope. Responsive communication. Someone who stays involved in getting it delivered.
Discuss your digital challengesTrusted for the work. Valued for how it is delivered.
Experience with evidence behind it.
Explore delivery, professional recommendations and project decisions.
PRODUCT DATA / SENIOR OVERSIGHT
01Source dataCatalogue & business context
02Structure & accuracyRules, diagnostics & QA
03Channel readinessMerchant Center & Shopping
Freelance delivery
Feed expertise, directly involved.
Client feedback from paid product-feed and consultancy work.
“went above to help me - I will 100% use again”
“deep data insights and impressive innovation”
“Very knowledgeable.”
Direct senior involvementProfessional recommendations
Ownership beyond the first recommendation.
Recommendations from Shahid’s professional work with colleagues and teams.
“one of the most effective e-commerce professionals I came across”
“He's always very quick to respond”
Professional experience · Mr PhonesProject evidence
See the decisions in the work.
Explore the interface, the business problem and the thinking behind each project. Professional experience and FifteenFold projects are labelled separately.
Explore the workSenior digital consultancy first
Bring us the problem. We work out what actually needs changing.
You do not need to arrive with the answer. Shahid brings 20+ years in digital, including hands-on Google Shopping & Commerce experience, to diagnose the commercial problem before recommending a build, fix or optimisation route.
Senior commercial judgementStrategy, offer clarity, customer intent and the next action are considered before production.
UX, SEO and CRO togetherStructure, mobile behaviour, search visibility and enquiry friction are treated as one journey.
Google and ecommerce depthHands-on Shopping, Merchant Center, feeds, Local Inventory and enterprise retail experience.
Professional experience behind FifteenFoldSenior digital, ecommerce and Google Shopping experience brought directly into client work.
NikeConverseOnEND. ClothingASOSM&SArgosDr MartensFarfetchSelfridgesNextRS ComponentsGoldsmiths
- 20+Digital experience
- Diagnose firstNo automatic rebuild
- HertfordshireBased · UK-wide
- Senior-ledDirect access, no junior hand-off
Start here
Where are you now?
Pick the closest fit. We’ll point you to the simplest next step.
01Starting a businessPlan it, build it and keep it managed.from £59/mo
02Trading, but no websiteGet a credible online presence in place.from £795
03Website needs improvingFind out what to keep, fix or rebuild.free review
04Ecommerce or specialist helpStores, feeds, CRO, strategy and roadmaps.from £195
Not sure? Tell us the problem in plain English. You do not need a brief.
Selected work
Different businesses. Different answers.
PROJECTConsumer electronics ecommerceDevice discovery, product data, purchase confidenceMake higher-value devices easier to compare and trust with clearer condition, battery, warranty and product evidence.View case study
PROJECTAir conditioning service websitePositioning, service architecture, customer journeySell the survey, the installation standard and the aftercare, not just the hardware.View case study
PROJECTB2B printer supplies storeCompatibility finder, repeat ordering, B2B ecommerceHelp customers find the right cartridge once, save the printer and make the next order faster.View case study More than web design
Senior ecommerce experience when the problem goes deeper.
FifteenFold combines website delivery with 20+ years of digital experience, including senior experience across Google Shopping & Commerce, ecommerce, product data and technical delivery. We can follow a problem from the customer journey through the systems underneath it.
GoogleShopping & Commerce experience
20+ yearsDigital, ecommerce & product data
Global brandsEnterprise retail experience
Boardroom → buildCommercial strategy through technical delivery
Selected brand experience from previous professional roles
Enterprise ecommerce, Shopping, product data and digital work across recognised UK and global brands.
NikeConverseOnEND. ClothingASOSM&SArgosDr MartensFarfetchSelfridgesNextRS ComponentsGoldsmiths
Selected professional experience behind FifteenFold, spanning ecommerce, retail and Google Shopping environments.
No brief required
You don’t need to figure it all out before you call us.
Bring us the idea, the problem or the website you’re unhappy with. We’ll help work out what actually needs doing and what can wait.
- We think before we build.The issue might be the website, Merchant Center, the feed, product data or the buying journey. We diagnose before recommending work.
- We explain the trade-offs.Plain English, realistic priorities and no unnecessary complexity.
- We can stay involved.From web build through Merchant Center, feeds, product data, CRO and ongoing ecommerce support.
Starting points
Know the ballpark before you contact us.
Merchant Center or product-feed problem?
Start with a free first-look triage before paying for a full audit.
Quick answers
Short answers to the questions new visitors ask most often.
I do not know what kind of website or service I need. Can you help?
Yes. Start with the business problem rather than a technical brief. Tell us what you want to achieve, what is happening now and where you are unsure. We can help assess whether the next step is a targeted fix, a website, ecommerce work, product-data support or senior consultancy. The route should follow the evidence and your priorities.
Can you help an established business that has no website yet?
Yes. A straightforward one-off business website starts from £795, with managed monthly options available when you want the website, hosting and routine technical work handled together. We first consider your services, customers, enquiry journey and content needs, so the scope fits how your business wins work rather than simply adding pages.
Will you tell me if my existing website does not need rebuilding?
Yes. The free website review is designed to assess whether you should keep, fix or rebuild the current site before a larger project is proposed. The first impression, mobile journey, trust and conversion issues help inform that decision. A targeted improvement may be more useful than replacing foundations that already work.
Can FifteenFold handle ecommerce and product-data problems too?
Yes. Ecommerce, Merchant Center, product feeds, catalogue structure, CRO and optimisation roadmaps are specialist capabilities. Shahid brings firsthand Google Shopping and enterprise product-data experience alongside website and customer-journey work. That means a growth problem can be considered across product discovery, data quality and the buying journey, rather than being treated as a visual redesign alone.
Not sure what you need?
That is fine. Tell us where the business is now and we’ll help work out the sensible first move.
A clearer next move
Bring us the problem.
We’ll work out the route.
Tell Shahid what you want to improve. We can help you decide what needs changing, what is worth keeping and where to focus next.
Bring us your problem Pricing & what is included